The strongest benefits strategies aren't built during renewal season. They're shaped through ongoing conversations and a continuous understanding of employee needs.

Most benefits discussions focus on plan design: coverage levels, premiums, cost containment and new offerings. But there’s a more important question missing from the conversation: trust.

When employers start planning their benefits packages, they often begin with the wrong questions. While benchmarking against others in your industry or in the workforce has some value, it shouldn’t be your starting point.

Alberta's Bill 11 is a shift in both access and responsibility within the system. For those who want a simpler approach to understanding, this blog explains what Bill 11 actually changes.